Gambling operator Betsson Sweden has launched a new show production studio in Stockholm. 

Initially the new facility will be used to produce the SHL Playbook hockey show, to support the operator’s sponsorship of the Swedish Hockey League (SHL). 

Explaining the reasons for investing in the new studio, Head of Marketing Sweden at Betsson Group, Kim Ekelund, said:

“Through Betsson’s studio, you can experience our brand in a physical, tangible way. It will be our location for these shows and an important channel to reach our customers. 

“We’re still working with multiple advertising collaborations, but at the same time, we want to create things ourselves that allow us more freedom as well as the opportunity to be more straightforward about what we really like. We love games and betting which will be an important part of our show.

“Betsson Sweden has shifted its marketing strategy from mass advertising to investing more in its own channels. A lot of our marketing is aimed at existing customers and at increasing opportunities through social media. The new studio is a big investment from our end which we will be using for hockey, as well as other sports and events.”

SHL Playbook will be broadcast on YouTube and distributed through social media, in addition to being shown in ‘Powerbreaks during Saturday SHL games.

AYO.NEWS says:

Though its long been industry mantra that “content is king,” it’s taken a while for the concept to really feed through to reality. However, Betsson’s new Stockholm production studio is illustrative of the seismic shift now taking place in marketing, towards high-quality content that offers genuine value and interest to audiences.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020