Esports & Video Games
RHINOSHIELD ENTERS ESPORTS SPONSORSHIP SPACE WITH TEAM VITALITY DEAL
French esports organisation Team Vitality has partnered with smartphone, AirPod, and Apple watch accessory brand RhinoShield.
The six-month deal represents RhinoShield’s first esports sponsorship, and will see the creation of an exclusive line of co-branded products, which will be available for purchase and used by Team Vitality’s players and ambassadors.
Commenting on the news President & Co-Founder of Team Vitality, Fabien “Neo” Devide, said:
“We’re excited to team up with RhinoShield to create a cutting-edge, stylish one of a kind collection for our players and ambassadors to use and enjoy, and hopefully save a few smartphones in the process. At Team Vitality, we’re all huge fans of the products RhinoShield produces so for us it was a natural fit.”
While Brand Manager for RhinoShield France, Guillaume Pauthion, added:
“At RhinoShield, esports is one of our greatest passions. Thus, we were looking to step in that field for a while. As big supporters of Vitality and esports in general, we are particularly happy to announce this collaboration and to open a new chapter for our company. We put our heart into this collection, and we hope the fans will enjoy it as much as we do !”
Team Vitality was founded in 2013, and now has over 40 players competing across 10 esports titles including League of Legends, Rainbow Six, CS:GO, and Fortnite.
RhinoShield was also founded in 2013 and built through a KickStarter campaign created by several PhD students at Cambridge University. Though this is the brand’s first foray into esports proper, it is no stranger to the video games world, having previously collaborated with Ubisoft to create an official Rainbow Six Siege smartphone case collection.
AYO.NEWS says:
It may only be a six-month partnership, and it’s hardly groundbreaking, but it is good to see yet another brand making its first entry into the esports sponsorship space, and we wouldn’t be surprised to see it extended.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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