Scientific Games has entered an agreement with Betsson Group covering the provision of its OpenTrade platform in the United States. 

The multi-year deal will see Scientific Games provide Betsson’s entire portfolio with its Don Best sports data pricing service and OpenTrade platform – part of its OpenSports product suite. Thanks to the partnership, Betsson will enjoy access to all major professional and collegiate US sports, including both pre-match and in-play. 

In June 2020, Betsson announced it would be entering the US market, signing an agreement with Dostal Alley Casino, Colorado. It is expected to launch a proprietary sportsbook in the state in 2021. 

Commenting on the news Betsson Group CEO, Jesper Svensson, said:

“Working with Scientific Games, we’re in a really strong position to penetrate the US market and provide a world-class sports betting experience to players.”

While SVP, Sportsbook and Platforms at SG Digital, Keith O’Loughlin, added:

“Betsson Group has strong ambitions within the US sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade.”

Yesterday Scientific Games also announced a five-year contract renewal with long-term customer Flutter Entertainment, to continue providing its OpenSports technology to the operators’ portfolio of global brands. 

Staying with Betsson, at the end of last week the company announced the launch of a new production studio in Stockholm, Sweden.

AYO.NEWS says:

The US clearly has the potential to become the world’s biggest betting market, but we’re also seeing mergers and acquisitions result in some truly gigantic operators. Though Betsson is by no means small, the question has to be asked, will it have the firepower to take on giants like Caesars Entertainment – which could be about to swallow up William Hill – and Roar Digital’s BetMGM from MGM/GVC? 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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