Blockchain fantasy football platform Sorare has launched out of Beta in the UK, and welcomed Paris Saint-Germain as its 100th club.

The 2020 Champions League Finalist, which is the 100th club to join Sorare, has entered an agreement that will see digital collectibles of its players made available on the platform. This includes ‘legendary players’ from 2013, including David Beckham. 

From today, collectors and gamers in the UK and elsewhere will be able to freely buy, sell, and play with limited edition digital player cards of PSG players including Neymar and Kylian Mbappé, and historic players from 2013 such as David Beckham.

Discussing developments CEO of Sorare, Nicolas Julia, said:

“We​ are delighted to officially launch in the UK today, getting Sorare one step closer to closing game changing partnerships with major teams and clubs in the country. The​ European Fantasy Football market was estimated at close to USD 900M per annum1 in 2018, and expected to double in the next five years. Expanding into more European markets early on in our growth is a strategic step for Sorare both in terms of market acquisition and brand recognition with users, football teams, and investors alike. 

“With the inclusion of PSG to the platform, football fans in the UK and elsewhere will be able to leverage their football knowledge to play as a strategic manager and compete for rewards with skin in the game. PSG fans will be able to join the economy of their passions in a way that wasn’t possible before Sorare’s global fantasy football.”

While Head of Merchandising and Brand Diversification at Paris Saint-Germain, Fabien Allegre, added:

“Paris Saint-Germain is the new generation club. We are driven by our values of competitiveness. At the forefront of innovation, we are always looking ahead, looking to the future, to offer our fans new experiences. To constantly improve them, and to offer better coverage for our brand, Sorare will enable us to reach out to new, young communities, especially in Asia and America. We are proud of this new collaboration.”

The UK currently ranks 5th in terms of total numbers of Sorare users, though it is number one in terms of time spent per player on the platform. According to the company, its launch out of Beta paves the way for significant partnerships with UK-based football clubs.

Since launching early in 2019 Sorare has seen an average month-on-month growth rate of 52%, and now has more than 40,000 worldwide.

AYO.NEWS says:

With the COVID-19 crisis still meaning many football matches are being played behind closed doors, platforms like Sorare are providing a valuable way to boost fan engagement, and we expect the market will keep growing rapidly. 

Staying with non-fungible token-based sports collectibles, in August Dapper Labs launched a marketplace for its Flow blockchain-based NBA Top Shot. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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