The American Gaming Association (AGA) has teamed up with the National Hockey League (NHL) to promote responsible gaming. 

Though a public service campaign called ‘Have A Game Plan. Bet Responsibly’, which is also supported by NASCAR, the organisations hope to encourage bettors to take a safe approach to gambling through habits like setting a budget, keeping betting social in nature, and playing only with trusted operators. 

The NHL says it will be promoting the message through co-branded videoboard images, public address announcements, and other hockey-focused marketing materials, with unique assets provided to each team. 

Discussing the initiative NHL chief business officer, Keith Wachtel, said:

“The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states. Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we’re thrilled to be working with the AGA to share the responsibility in this worthy education.”

While AGA president and CEO, Bill Miller, added:

“Teams and leagues are increasingly embracing sports betting as they explore new fan engagement opportunities during COVID-19. Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country. 

“We’re thankful for the NHL’s continued leadership on responsible sports betting. Their partnership on this initiative will be important for hockey fans everywhere as they cheer on their teams in coming seasons.”

AYO.NEWS says:

It’s great to see the AGA and NHL take the initiative on this – it will be far more effective to embed responsible gambling from the outset in the United States, rather than try to tackle a deeply embedded social issue later on – as is so often the case in mature European markets.

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