Sports betting technology provider Kambi has announced a long-term partnership with the Belgian National Lottery (Loterie Nationale). 

The company is now a betting technology and services partner to the lottery operator’s ‘Scooore’ sportsbook brand. Since launching Scooore in 2012, Loterie Nationale, which is a member of the World Lottery Association and is a European Lotteries accredited state-run lottery, has become an established sports betting brand in Belgium.

Scooore is operating in more than 300 retail sports betting locations across Belgium, and Kambi will now help the operator upgrade its online offering and improve the experience for retail customers.

Commenting on the news CEO at Kambi, Kristian Nylén, said:

“We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

While CEO of the National Lottery, Jannie Haek, added:

“The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”

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