Gaming engagement platform and marketplace Shotcall has secured $2.2M in a seed funding round.

Shotcall says the capital raised in the round, which was led by Initial Capital and New Stack and closed by Lerer Hippeau, will be used to grow its marketplace platform, integrate with more game publishers, and expand hosting opportunities with celebrities and artists. 

Co-founder of Initial Capital, Ken Lamb, has also been appointed to Shotcall’s board of directors. 

Explaining what makes Shotcall such a unique platform, co-founder and CEO Thomas Gentle, said:

“If you have a fan base and you game, you should be on Shotcall. There are dozens of different sites for coaching, hosting tournaments, streaming, and other events, but Shotcall is the only platform that houses all of these interactions under one roof, and not while having to be on the sidelines.

“Shotcall is a two-fold solution for the gaming community. It allows fans to actually play their favourite games with the hosts they admire, while also creating important monetisation opportunities for creators who are resistant to asking their community for direct financial support. Shotcall is a community where both the fan and creator have an incredible return on their investment.”

Atlanta-based Shotcall was founded in 2018 by Gordon Li, Riley Austin, and Thomas Gentle, and has developed a marketplace to allow users like streamers to increase engagement and monetisation through any type of community event, including tournaments, coaching sessions, Q&As, queue lines, charity events, one-on-one competitions, and more. 

Staying in Atlanta, as we reported last week, following its acquisition by a group of investors led by Andrew Steinberg and Todd Harris, Ghost Gaming has relocated from Irvine, California, to Atlanta, Georgia. 

AYO.NEWS says:

Effective engagement with monetisation is the Holy Grail all content creators and players are looking for, so it’s not surprising to see Shotcall is generating a buzz. Of course, with this kind of platform, a lot is going to depend on it being able to entice and keep high-profile streamers and celebrities. Whatever happens, having an extra $2.2M in the bank is going to help. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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