The Game Awards, billed as the world’s biggest celebration of video game culture, has significantly expanded its live distribution plans in India. 

On Thursday 10 December 2020, the gala event will be broadcast live on MTV India, in addition to streaming live and free across OTT platforms including Disney+/Hotstar, Viacom’s VOOT, Reliance’s JioTV, Airtel and MX Player.

The Game Awards will also be available free on platforms including Facebook, Twitch, Twitter, and YouTube, where an exclusive Hindi co-stream will air in partnership with Indian esports organisation NODWIN Gaming. 

In total, The Game Awards, which will be hosted in Los Angeles, London, and Tokyo, will be carried by more than 45 global digital networks around the world, and more distribution partners are set to be announced in the coming weeks. 

Commenting on the news creator of The Game Awards, Geoff Keighley, said:

“We’re thrilled to grow our distribution in India with an incredible group of partners that share our view that gaming is a universal language that challenges, inspires, entertains and ultimately unites cultures.”

While co-founder and Managing Director of NODWIN Gaming, Akshat Rathee, added:

“The Game Awards have always been the epitome of our industry. A true celebration of our art form. This COVID year, we all know that gaming has done well and NODWIN is proud to bring The Game Awards back to India. 

“With the strong backing of MTV on linear TV and Airtel Xstream, Hotstar, Jio, Voot and MXPlayer, we can positively say that this will be the first time that The Game Awards will reach more than 100 million Indians on their most preferred TV channels and OTT platforms. We look forward to celebrating our love for gaming with everyone across the country”

AYO.NEWS says:

As we’ve often said, India really is one of the countries to watch when it comes to esports and the wider video game industry. With gaming-capable mobile devices proliferating at a rapid rate, and a burgeoning tech savvy middle class, the size of the potential market is truly enormous. Couple that with the widespread use of English, and a deeply ingrained competitive and aspirational mindset, and it’s easy to see why a lot of eyes are turning to India. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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