Overwatch League side Houston Outlaws has appointed Adam Hobbs as Executive Director of Marketing and Branding. 

Hobbs was previously Head of Marketing for Counter Logic Gaming (CLG), where he guided content and brand strategy across titles including League of Legends, Fortnite, Apex Legends, Super Smash Bros, and CS:GO, plus influential content creators.

He has created global campaigns for top brands like Razer, Red Bull, Toyota, and Uniqlo, and his work with major influencers, including Lady GaGa, Deadmau5, Skrillex, and Tiesto, and been covered by Billboard, Forbes, and The Fader.

Regarding Hobb’s appointment, Beasley Esports Chief Operating Officer, Lori Burgess, said:

“Adam brings the perfect combination of esports and entertainment marketing leadership to the Outlaws as we poise our organisation for fan and audience growth in 2021. Adam’s ability to ‘dream big and execute even bigger’ makes him the perfect addition to the Outlaws as we work to extend our brand across all media platforms.”

While Hobbs himself added:

“I’m beyond excited to join the Outlaws at what I think is a key turning point in the development of the organisation.

“From the start, I was in total alignment with the vision for the team and the direction of the Outlaws brand. I hope to build on that and bring it to life through content and experience that will excite our current fans and convert new ones. Outlaws fans deserve the best and that is what I want to give them.”

The appointment is in line with the Beasley Media Group-owned esports organisation’s plans to continue improving its infrastructure, make key hires, focus on commercial sponsorships, and improve fan engagement during 2021.

Staying with Beasley Esports, just a couple of weeks ago the company announced the appointment of Robyn St. Germain as Executive Director of Sales & Partnerships. 

AYO.NEWS says:

Hobbs looks like a solid hire for the Outlaws, having extensive proven experience in the esports industry, and obviously an extensive network of contacts. We’re curious to see his impact on the organisation. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.

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