Popular mobile game Honor of Kings has topped 100M average daily active users for the year-to-date, according to its developer.

Honor of Kings is developed by Tencent Games subsidiary TiMi Studios, and is especially popular in China, where it has quickly established itself as a major mobile esport title – featuring in the franchised King Pro League. 

TiMi has now confirmed plans to grow the Honor of Kings property to include two new, as yet untitled games, that will expand the Honor of Kings world from a multiplayer online battle arena (MOBA) into two new genres. 

The studio also revealed an officially licensed Bruce Lee skin, and a partnership with iconic British luxury fashion brand Burberry. 

Reflecting on developments Game Director of Honor of Kings and General Manager of TiMi Studios, Li Min, said:

“We’ve spent more than a decade investing time and passion into learning what matters to Chinese gamers. Honor of Kings is not only a great competitive title but we’ve also seen it become a hub of social activity for people in China. To engage with such a large, daily audience is truly an honor and motivator to continue delivering the best entertainment experience for our audience every day.”

Despite Honor of Kings current dominance as China’s leading mobile MOBA, it will soon face a challenge from Riot Games’ mobile erosion of League of Legends, Wild Rift. 

AYO.NEWS says:

While Honor of Kings still hasn’t found traction outside of its home market, any game attracting 100M average daily active users is a force to be reckoned with. One thing’s for sure, Riot Games is going to have its work cut out to dent Honor of Kings market share in China. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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