Online casino and sportsbook Betsafe has announced its first esports sponsorship, supporting Swedish organisation GODSENT. 

The three-year deal makes Betsafe the exclusive betting partner of GODSENT, and the Headline Sponsor for its Counter-Strike: Global Offensive (CS:GO) division. 

In addition to brand exposure and financial support, the partnership will focus on close collaboration and social media activation. 

Commenting on the news Head of Marketing Sweden at Betsson Group, Kim Ekelund, said:

“Esports has been gaining a lot of momentum in the past couple of years and the global pandemic has further cemented its place. With all major sporting competitions being postponed during spring, more attention was directed towards esports, adding to its mainstream appeal.

“For this sponsorship we chose Betsafe, one of our most adventurous and sportive brands. Going forward, I believe there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports.”

While CEO of GODSENT, Ludwig Sandgren, added:

“We are very proud that Betsafe, with its long tradition of investing in extraordinary content and sponsorships, has signed this long-standing commitment with us. GODSENT is an extremely ambitious organisation and Betsafe matches that perfectly. They will become an important driver of our CS:GO division and will be a great strategic partner as we grow into a tier-one organisation.”

The agreement was facilitated through a partnership between GRID Esports and GODSENT, and will include data-rich and relevant content for GODSENT’s upcoming matches. 

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