Gaming peripherals brand HyperX has signed 25 new influencers and esports names as brand ambassadors. 

The company, which is a subsidiary of California-based Kingston Technology Inc., launched its brand ambassador program, called ‘HyperX Heroes’, last year through its WE’RE ALL GAMERS campaign, which featured singer Post Malone, streamer Imane ‘Pokimane’ Anys, and athletes Gordon Hayward and JuJu Smith-Schuster (who last month launched his own esports organisation, Team Diverge). 

The latest batch joining the company’s HyperX Heroes program includes talent from across Europe, North America, Latin American, Asia, and Oceania. They include YouTube Gaming streamer Rachell ‘Valkyrae’ Hofstetter, South Korean League of Legends Player Kim ‘Deft’ Hyuk-gyu, Aussie YouTuber ‘Lachlan,’ content creator Sebastien ‘AlphaCast’ Ferezis, hockey player ‘Filip Forsberg’, musician and streamer Nicolas ‘Oscurlod’ Sebastian Odetti, and pro NBA 2K player Artreyo ‘Dimez’ Boyd. 

Commenting on the news director of corporate marketing at HyperX, Daniel Kelley, said:

“What started out as the initial introduction of the WE’RE ALL GAMERS campaign has grown to become a worldwide HyperX Heroes programme, uniting popular streamers, content creators, celebrities, esports stars and well-known athletes through their passion for gaming.

“As gaming lifestyles and cultures collide with the worlds of sports, fashion, gaming, music and more, we continue to prove that HyperX is a champion of all gamers through our extensive HyperX Heroes roster.”

AYO.NEWS says:

It’s great to see HyperX sign such a diverse range of talent, including gamers, streamers, content creators, athletes, and artists from all over the world. Given their combined reach and engagement, this is obviously going to help keep the HyperX brand highly visible, and we’re sure the program will continue to expand. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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