New York-based advertising agency DDB Worldwide is launching a dedicated esports and gaming network agency. 

According to the company, DDB FTW (For The Win) will be the world’s first specialised esports and gaming network agency, and will be based in Prague, headed by CEO and Global Esports & Gaming Lead Darko Silajdžić. Additional capabilities will be provided by DDB’s agencies in Amsterdam, Dusseldorf, Paris, and Hong Kong. 

CEO and Global Esports & Gaming Lead of DDB, Darko Silajdžić, commented:

“In a changing world dominated by news of pandemics and social distancing, we are seeing acceleration of macro trends across all categories, and none with more momentum and potential than gaming and esports.

“As a gamer, I understand that the place where the next generation of people come together is shifting from physical locations to platforms like Fortnite.”

While President of DBB, EMEA, Glen Lomas, added:

“This category is not simply about playing Candy Crush or shooting games. It is a movement that spawns its own music, fashion and language. Gaming platforms are a lifeline of social connection for people during these trying times, and we expect the trend to continue in a post-Covid world.”

DDB (Doyle, Dane, Bernbach) was founded in New York in 1949 and has grown to become one of the world’s biggest advertising and marketing networks, with major clients ranging from McDonald’s and John Lewis, to Volkswagen and Uber.

AYO.NEWS says:

This is yet another sign, as if we needed one, that gaming and esports is emerging as the dominant entertainment ecosystem in the 21st century, increasingly blurring the boundaries of contemporary culture and entertainment – and even the most conservative brands are now realising they need to be a part of it.

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