Luxury automaker Lexus is returning as sponsor of Esports Awards for the second year in a row. 

Widely regarded as the most prestigious night in the esports calendar, and often called “the Oscars of esports”, this year’s event will also feature superstar DJ Steve Aoki and WWE legend Xavier Woods as award presenters. 

A 100% virtual affair, due to the ongoing COVID-19 crisis, this years’ Esports Awards is being billed as “a unique and immersive virtual event going beyond what has been seen in the space,” and will see Lexus and event organisers work together on exclusive content pieces which will be shown during the main ceremony. 

Last year pre-COVID physical event saw Lexus provide a selection of supercars from the likes of the Black Panther and Men in Black International movies, as well as the GS F 10th Anniversary Edition – which took centre stage at the main ceremony at Esports Stadium Arlington.

Looking forward to the event, vice president of Lexus marketing, Lisa Materazzo, said:

“As competitive gaming continues to grow in popularity, Lexus is proud to return to the Esports Awards and go all-in as title sponsor. This year’s virtual Esports Awards will be an extraordinary opportunity to come together and create memorable moments while celebrating the industry’s best.”

While Managing Director, Esports Awards, Michael Ashford, added:

“2020 has been a challenging year for a number of businesses and events in particular. While we would have loved to produce a physical event to showcase the industry’s talent and celebrate a milestone year, we now have the opportunity to create something completely unique in the digital space in which we thrive. 

“Our team has embraced the unique challenge and working with Live CGI, created a truly ground breaking show in the Unreal Engine. It’s great to have Lexus supporting the space and recognising the potential and significance of a digital event that can reach millions globally. 

It also speaks volumes to double down on esports after a successful 2019 activation at the Esports Awards 2019, at the Esports Stadium, in Arlington, Texas. The awards celebrate excellence and to us, Lexus represents excellence in luxury cars making them the perfect fit as a title sponsor.”

The 2020 Esports Awards officially kicks off on live on Twitch on Friday 20 November with the Esports Awards Prelude at 9:00pm GMT / 10:00pm CET / 13:00pm PT and will culminate with the glamorous main event on Saturday 21 November at 9:00pm GMT / 10:00pm CET / 13:00pm PT.

AYO.NEWS says:

While organisers of the Esports Awards, like so many others, have been faced with unprecedented challenges this year, it’s fantastic to see previous sponsors like Lexus return, and the event looks set to be a real treat. 

The success of some digital events makes you wonder if, even in the post-pandemic world, events will actually be hybrid digital-physical productions, rather than reverting to the pre-pandemic norm. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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