GiG has added a new language detection feature to its marketing compliance tool, GiG Comply. 

The Malta-based company has added the feature to enable operators to easily identify what language a website is promoting their brand in. The new feature will help operators achieve compliance with regulatory requirements in specific markets, like Germany, where strict new rules regarding marketing are being introduced soon. 

Commenting on the new feature CCO at GiG, Ben Clemes, said:

“We are continuously improving and advancing on our products not only to ensure they reflect what is happening in the market but also so that we can continue to meet the needs of our partners. The new language feature not only helps to ensure that our partners are ahead of the game and are fully compliant in newly-regulated markets, but it also enables them to do so effectively and efficiently via a fast and automated process.”

AYO.NEWS says:

With marketing rules tightening across many regulated markets, it’s never been more critical to remain compliant, so anything that can automate some of the process will be welcomed by operators. Obviously, this kind of tool will work well for languages that are only used in a handful of markets, like German or Italian, but will be less helpful for more widely used languages. 

Staying with GiG, last week the company announced it was resurrecting its Betspin.com brand as a live casino-focused affiliate site. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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