New talent and management agency, EMERGE Esports, has officially launched in Singapore. 

According to the agency, it is aiming to “boost the growth of the esports ecosystem in Singapore by providing aspiring and existing esports talents with the tools and opportunity to succeed in the industry.”

Despite just launching, EMERGE Esports already boasts a roster of around 40 athletes and gaming personalities, including Singapore’s most popular cosplayer “XIAOYUKIKO“, top DOTA 2 streamer Dominik “Blackˆ” Reitmeier, and former captain of EVOS SG’s Mobile Legends squad, Robert “Oh Deer Bambi” Boon. 

The agency says it has also forged working relationships with brands including Embily, Partea, Redbull, Reubiks Academy, Royale Ergonomics, and SteelSeries.

EMERGE is also managing local esports organisation Kingsmen, which competes in Mobile Legends Bang Bang, PUBG Mobile, and VALORANT. 

Regarding the launch, Chief Gaming Officer at EMERGE Esports, Pang Xue Jie, said:

“We are excited to be part of this journey which will pave the path for many youngsters and gaming enthusiasts to pursue a career in the esports industry. We would like to establish an ecosystem that nurtures all budding talents in this field and not just the esports athletes.

“Esports is competing closely with traditional sports, garnering millions in revenue each year. Gaming has evolved beyond a hobby for many and we believe the launch has come at an opportune time. Given its accessibility and rising popularity, it will not be a surprise if esports surpasses traditional sports in revenue in near future.”

To establish EMERGE in the local Singaporean market, the agency has run an offline marketing campaign dubbed ‘EMERGE Against All Odds’, which references Singapore’s traditional “rag-and-bone men” or “Karang Guni” – who collect unwanted items for recycling. It saw the agency send out its own “Dream Collectors”, to speak with residents and workers about their dreams and life goals. 

AYO.NEWS says:

South East Asia has one of the most vibrant esports and gaming scenes, especially in terms of mobile, and given EMERGE’s already extensive talent roster and commercial links, there’s every reason to expect the business to thrive. We’re looking forward to seeing what happens next. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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