Women-led organisation Queens Gaming Collective has officially launched following a $1.5M seed funding round led by BITKRAFT Ventures.

Supporting BITKRAFT were several entrepreneurs and high-profile female business leaders including Assia Grazioli-Venier and Rachel Springate (founding partners of Muse Capital), Rosie O’Neill (Sugarfina co-founder), Amy Finnerty (former MTV, Sony Music, and Maker Studios exec.), and Dre Hayes (president of Kappa USA).

Queens Gaming Collective will also benefit from the support of an impressive advisory board, including top experts from the H. Wood Group, along with senior executives from Amazon, Spotify, TikTok, and Twitch.

Additionally, NBA All-star Baron Davis and digital marketer Karen Civil have been announced as brand ambassadors for the new organisation, and Taylor Heitzig-Rhodes, formerly with talent agency Evolved, has joined the project as Partner and Head of Talent.

Discussing the launch Co-founder and CEO of Queens Gaming Collective, Alisa Jacobs, explained:

“Queens is changing the game. Gaming is a lifestyle, and Queens is a global movement built for and led by diverse women dedicated to radical representation, economic inclusion, and collaboration over competition. Beyond a lifestyle brand, we’re building a community that celebrates the successes and advancement of our creators.”

While co-Founder and Chairman of Queens Gaming Collective, Justin J. Giangrade, added:

“Queens is driving innovation and empowerment for women worldwide. The Queens leadership team brings incomparable expertise in gaming and entertainment to empower women with long-overdue resources, access, and opportunities to a previously neglected group that makes up nearly half of the total market.”

Queens Gaming Collective has 18 content creators, players, and streamers representing it, including 2017 WNBA champion Alexis Jones, content creator Kiera Please, DJs Coco and Breezy, singer Cray, gamer and recording artist bunnymightgameeu, and influencer Ava.gg. 

The new organisation has also secured a partnership with peripheral brand Razer. 

AYO.NEWS says:

With a nice wad of cash and so much heavyweight talent involved in this from the outset, it’s going to be interesting to see where Queens Gaming Collective goes. Of course, as with all projects that start out with a strong social mission, the challenge will be maintaining its ideals while dealing with commercial realities over the long term. But, right now, it’s all looking promising. 

Staying with BITKRAFT Ventures, yesterday it was revealed the fund led a seed financing round for early-stage mobile game studio LILA games, which is aiming to create a new genre of mobile shooter game.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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