Aussie Fortnite player and streamer Kathleen ‘Loserfruit’ Belsten has teamed up with e.l.f. Cosmetics. 

The partnership will see the 27-year-old collaborate with California-based e.l.f. on activations across her various channels, to promote the company’s beauty and skin care products, in a campaign called Lufu x e.l.f Cosmetics. 

Belsten will also be launching the e.l.f.U initiative in early 2021, aiming to connect with her female fans and introduce her make fans to the brand’s products. 

Financial details of the partnership have not been revealed, but e.l.f. has said it worked with gaming content agencies LiveCraft and eGen eSports to develop the new campaign. 

Belsten currently has over 8M followers across her streaming and social media platforms, including 2.1M on Twitch, 1.6M on TikTok, 1.2M on Instagram, 558.1K on Twitter, and 2.88M on YouTube. 

She also has commercial partnerships with ASUS’ Republic of Gamers, CORSAIR, and GMYSHARK. 

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