Mobile games and social experiences developer GreenPark Sports has raised $14M USD in a Series A financing round and partnered with the NBA. 

The round was led by Galaxy Interactive, and also attracted participation from ADvantage, John Burbank (Passport Capital), Steve Chen (co-founder of YouTube), Courtney Reum (M13), Sinclair Broadcasting, and existing backers Sapphire Sport and SignalFire. 

According to the Los Angeles-based publisher and developer, the new capital is earmarked for development, expansion across leagues, and worldwide publishing. 

Additionally, the company has signed a multi-year agreement with the National Basketball Association (NBA), covering a free-to-play mobile game designed to be played over the top of sporting events. 

GreenPark says the game will allow fans to support their favourite NBA team and compete against their biggest rivals in a virtual NBA Land – a “metaverse for sports fans.” It will feature in-game challenges, and users will be able to kit out their avatar with authentic NBA gear, including jerseys and hats. 

Commenting on the project NBA Associate Vice President, Global Partnerships, Adrienne O’Keeffe, said:

“We are always looking for innovative and engaging social gaming experiences to bring to our fans. We believe GreenPark has created something truly unique for NBA fans around the world and are excited to be a part of the platform at launch.”

While Vice President of Business Operations at GreenPark, Tony Grillo, added:

“It’s a huge honor to have an organization like the NBA ‘buy-in’ to our vision for the Future of Fandom. We’re looking forward to collaborating with them on future initiatives and are excited to see how the GreenPark community responds to basketball fandom.”

A similar agreement was previously signed with the North American League of Legends Championship Series (LCS). The new game is slated to launch for both the NBA and LCS sometime early next year. 

AYO.NEWS says:

These days everything is about fan engagement, and GreenPark’s take on mobile game experiences looks refreshingly new, so it will be interesting to see just how attractive these games are when they are launched early next year. One things for sure, the company isn’t going to be short on cash for a while, and can tap some impressive expertise.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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