Red Bull has entered a multi-year partnership with South Korean organisation T1 Entertainment & Sports. 

The agreement, which gives T1 access to Red Bull’s performance training centres, including facilities in Austria and California, covers all of T1’s competitive teams, which include Apex Legends, DOTA 2, Fortnite, PUBG Mobile, Super Smash Bros. Ultimate, and VALORANT. 

Formed in 2019 through a partnership between SK Telecom and Comcast Spectacor, T1 Entertainment & Sports is best known for its League of Legends team, which won three World Championships for the pre-Comcast Spectacor organisation, SK Telecom T1. 

Red Bull is one of the most heavily invested brands in esports, having a number of major teams in its sponsorship portfolio, including G2 Esports, Cloud9, and Vodafone Giants. It’s also hosted many esports events and competitions over the years, especially League of Legends and Counter-Strike: Global Offensive. 

T1 Entertainment & Sports is also partnered with Nike, BMW, Douyu, Twitch, SKT 5GX, Hana Bank, Samsung Odyssey, One Store, Klevv, Logitech G, Yibo Sports, and Secretlab.

AYO.NEWS says:

Red Bull is no stranger to esports, so this partnership isn’t exactly surprising, but we’re sure the support of the company will be appreciated by T1’s players and teams, especially if they get to take full advantage of Red Bull’s training infrastructure – though that will obviously depend on global travel opening up again soon. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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