Garena has announced Cristiano Ronaldo as the latest global brand ambassador for its flagship Free Fire battle royale game. 

Billed as one of the most significant gaming industry tie-ups of recent times, the partnership between one of the world’s most popular mobile games and a global sporting icon is sure to boost the title’s exposure significantly. 

In addition to Ronaldo starring as a new character name, Chrono, many additional features and details have been added to the game’s universe. 

Commenting on the collaboration Free Fire Producer at Garena, Harold Teo, said:

“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting. Our partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”

While Ronaldo himself added:

“It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game changing along with it.

“The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!”

And, SportQuake CEO, Matt House, chipped in with:

“Football, gaming, and tech are coming together to create exciting new collaborations and this one between Cristiano Ronaldo and Free Fire is on another level.

“The amount of planning, creativity and detail that has gone into making Chrono is just amazing and is really exciting for Free Fire players. This partnership demonstrates the endless possibilities for both industries.”

AYO.NEWS says:

Yep, this is a pretty big collaboration, and we can’t even imagine how much Garena has paid for this, but given Ronaldo’s immense worldwide appeal, we’re sure it will be a sound investment and further raise the profile of Free Fire. 

Staying with Free Fire, at the end of last month, Google and Garena announced a Play on Challenge for Brazil this month. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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