Malta-based online casino game provider Swintt has announced a partnership with former footballer and Hollywood star Vinnie Jones. 

The collaboration will see a suite of casino games created, focusing on different elements of Jones’ life and persona. A percentage of the profits from the games will be donated to the Royal Brompton and Harefield Hospitals Charity – a cause that Jones passionately supports. 

After a high-profile football career that included winning the 1988 FA Cup, Jones went on to build a successful Hollywood career, starring in numerous blockbuster movies, including the X-Men franchise, Lock, Stock and Two Smoking Barrels, and his latest film, The Big Ugly. 

The licensing agreement is being delivered in partnership with Easyodds.com, an international sports betting odds and online casino comparison site to which Jones regularly contributes content. 

Commenting on the news Swintt CEO, David Flynn, said:

“Vinnie is a true British icon and globally renowned actor, having been successful in both sports and cinema, and we’re thrilled to be able to produce a suite of content around his image. His dedication to charity and philanthropic work is inspiring, making him a perfect celebrity for Swintt to work with.”

While CEO at Easyodds, David da Silva, added:

“We’ve been working with Vinnie Jones all year and enjoyed sharing his unique perspective and personality with our users on Easyodds.com. It’s been a privilege to bring Vinnie together with Swintt to create unique casino games that will be great fun to play whilst supporting a fantastic good cause.”

AYO.NEWS says:

That’s a pretty major coup for the relatively new Swintt, and it’s going to be interesting to see what games result from the tie up. Of course, knowing that a percentage of profits from the games will be going to help a good cause is fantastic too – and maybe something more game studios and operators should consider, if only for the positive PR factor. 

Staying with Vinnie Jones and the gambling industry, tomorrow he will be one of the hosts of the SBC Awards 2020, along with Petr Cech and Kirsty Gallacher. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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