ThriveFantasy has announced a strategic partnership with North American esports organisation Envy Gaming. 

The multi-year deal makes ThriveFantasy the ‘Official Daily Fantasy Esports Platform’ of Team Envy, and marks the first time the fantasy sports and esports proposition (prop) betting platform has teamed up with an esports organisation.

In addition to cross-branding and promotion across Envy’s teams, which include Call of Duty (Dallas Empire), CS:GO, Halo, Rocket League, Smash Bros, and VALORANT, the collaboration will also see ThriveFantasy offer a 360-degree second-screen engagement platform for fans during Envy matches. 

A Discord bot will also be launched on Envy’s Discord channel to educate new users on prop betting, and provide live in-game statistics. 

Discussing the new partnership CEO of Envy Gaming, Adam Rymer, said:

“We know gaming fans crave interactive experiences that can bring them closer to their favourite players and teams – and that is exactly what ThriveFantasy is powering with their focus on a fantasy esports ecosystem and prop betting.”

While Founder and CEO of ThriveFantasy, Adam Weinstein, added:

“Team Envy is the perfect partner for ThriveFantasy. Not only has Envy proven themselves as winners with several championships across major gaming titles, but they have one of the most loyal and passionate fanbases in North America.

“We look forward to pushing further into esports and becoming the go-to fantasy platform for the esports community with great team partners like Envy.”

Though when ThriveFantasy launched in April 2018 its focus was on the big US sports leagues, like many other operators, during the COVID-19 pandemic the company refocused attention on esports. And, according to the company, this has resulted in its esports vertical growing 140% in just six months. 

Team Envy also has commercial partnerships with fast food chain Jack in the Box, Acer’s gaming brand Predator, gaming peripherals brand Corsair, video game retailer GameStop, meat snack brand Jack Link’s, and social media tech company Team Infographics. 

AYO.NEWS says:

Like regular esports betting, fantasy got a huge boost from the COVID-19 lockdowns, with many operators and fans turning to it for lack of other options. The question now is, with many real-world sports now back up and running, even if society is still far from normal, can esports maintain its momentum? 

The answer may well depend on partnerships like that between ThriveFantasy and Envy Gaming, and whether they can drive engagement and interest, and keep drawing in new fans. 

Staying with Team Envy, just yesterday official in-game car decals, accessories, and banners were added to Rocket League’s in-game store program. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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