Global sportsbook operator Tipico has launched its new app in New Jersey, marking its entry to the United States. 

The German company, which has opened a US headquarters and operations centre in Hoboken, New Jersey, says sports fans in the Garden State can now download the fast, secure, and user-friendly app to place bets on a wide variety of sports. 

Discussing the launch Managing Director, US Business, Tipico, Adrian Vella, said:

“After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market.

“Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the U.S., users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state!”

For its US offering, Tipico has also debuted a new brand platform and advertising campaign, developed with the Öpinionated agency. 

Looking ahead, Tipico plans to launch in Colorado through its recent partnership with Century Casinos, and is in discussions to introduce the brand to more states. 

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