COMPLEXITY-LIMIT INKS EXCLUSIVE CHINESE MEDIA RIGHTS DEAL WITH DOUYU

Complexity-Limit, the world’s #1 raiding World of Warcraft guild and partner of Complexity Gaming, has announced an exclusive Chinese media rights deal with DouYu. 

The partnership covers the guild’s upcoming Race to World First event, and will see the leading Chinese streaming platform, which has 194 million monthly viewers, produce its own Complexity-Limit Race to World First broadcast exclusively for the Chinese region.

In addition to providing Chinese fans with a bespoke broadcast experience, the partnership will also boost the global visibility and reach of the North American guild. 

Discussing the collaboration COO of Complexity Gaming, Kyle Bautista, said:

“We aim to deliver engaging content to our fans both at home and overseas. Through our partnership with DouYu, we will be able to bring one of the most unique experiences in gaming to our Complexity-Limit fanbase in China and contribute to the growth of World of Warcraft fandom around the world.” 

While COO of DouYu, Cheng Chao, added:

“In recent years, World of Warcraft RWF events have gradually gained more and more attention on live streaming platforms in China, each time creating one peak viewer number after another.

“By partnering with Complexity-Limit, one of the best World of Warcraft guilds in the world, DouYu will provide the best content and viewing experience to the Chinese World of Warcraft community.”

Over the years, grassroots Race to World First events have entertained millions of viewers over weeks on end, establishing itself as one of the most thrilling and unique esports competitions. 

In February 2020, Complexity-Limit overcame this daunting task to become the Race to World First: Ny’alotha champion, defeating the first nine of 12 bosses as well as the final boss days ahead of the next closest guild. 

The decisive victory solidified the guild as a global leader in World of Warcraft and made Complexity-Limit the first North American guild to win a Race to World First event in ten years.

Complexity-Limit’s Race to World First streams kick off on 15 December.

AYO.NEWS says:

When it comes to engaging audiences, nothing beats tailored localised broadcasts, so this deal could well give Complexity-Limit a very valuable boost in the vast Chinese market. If it proves a hit, we’re sure it won’t be the last partnership with the streaming giant either.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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