GINX ESPORTS TV & MOBALYTICS ENTER EXCLUSIVE CONTENT DEAL

UK-based GINX Esports TV has partnered with esports analytics startup Mobalytics to create exclusive content. 

Initial content efforts will be focused on League of Legends and VALORANT, and the collaboration will also provide players with insights to help them hone their skills. 

Discussing the agreement Marketing and Creative Director for GINX, Solenne Lagrange, explained:

“Mobalytics’ innovative and very high-quality approach to providing useful tips provides a powerful proposition for our ever-growing community of players.

“This new relationship with Mobalytics is a significant step in GINX’ ambitions to provide an exhaustive, video-focused coverage of gaming and its competitive side to players. It naturally complements our already wide proposition of news, event-coverage, guides and TV shows dedicated to esports lifestyle.”

In addition to its gaming companion app that delivers real-time statistics, feedback, and tips, Mobalytics also creates guides for League of Legends, Teamfight Tactics, Legends of Runeterra, and VALORANT. 

Last year, the California-based company became a partner of Riot Games’ LCS Scouting Grounds, and earlier this year it received an investment from T1 Entertainment & Sports. In July, the company announced it had secured a further $11.25M in funding. 

As previously reported, last week GINX announced a content partnership with esports talk show network Preediction. 

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