GAMECO LAUNCHES UNITED STATES’ 1ST DEDICATED ESPORTSBOOK IN COLORADO

GameCo has partnered with US Bookmaking and Sky Ute Casino Resort to launch the United States first esports-dedicated sportsbook.

Initially, the esportsbook will be available digitally on premises at the Sky Ute Casino Resort in Colorado, and online to residents and visitors to the state. 

Las Vegas-based GameCo will leverage its partnerships with Askott Entertainment, GRID, and 10Start, in conjunction with its esports betting solution, to power a full 24/7 in-play betting offering. 

Discussing the new esportsbook, Sky Ute Casino Resort Assistant General Manager, Travis Garlick, said:

“Esports mobile betting has always been on the horizon and now the Sky Ute Casino Resort is excited to enter the arena. In conjunction with Sky Ute Casino’s service providers, U.S. Bookmaking, and GameCo, Sky Ute selected these associates to provide a unique customer experience that will infuse the world of esports with the excitement of the casino industry.”

While Co-founder and CEO of GameCo, Blaine Graboyes, added:

“GameCo is proud to work with US Bookmaking and Sky Ute to continue moving the industry forward by providing the first-ever dedicated esports book in the U.S. We are thrilled to provide a comprehensive solution that enhances the esports betting industry for our Colorado players wherever and whenever they want to play, and we’re looking forward to bringing these kinds of innovations to additional US markets soon.”

In August, GameCo launched a dedicated esports brand, iGameCo. Its esports betting solution combines Askott Entertainment’s Chameleon Gaming Platform, GRID’s data and streaming solutions, and 10Star’s trading services. 

To ensure compliance with Colorado’s regulatory framework, the project is being overseen and monitored by the Esports Integrity Commission (ESIC) to ensure match and wagering integrity. 

AYO.NEWS says:

GameCo has been leading the way in terms of introducing video game-style skill-based elements into casino gaming for some time, so it seems natural it would enter the esports betting industry. Though this initial launch is rather geographically limited, we’re sure it won’t be long until it rolls out into other regulated US markets. 

In September, AYO.NEWS’ very own Simona Pinterova caught up with GameCo CEO & Co-founder, Blaine Graboyes, to find out more about the newly launched iGameCo brand. 

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