22-YEAR-OLD LOEYA SINGS EXCLUSIVE 2-YEAR DEAL WITH TWITCH

Fortnite player and variety streamer Loeya is the latest talent to sign an exclusive streaming deal with Twitch. 

The 2-year deal with the 22-year-old Swede was negotiated by esports and gaming agency Ader, and follows hot on the heels of her deal, also facilitated by Ader, with US-based audio brand Shure, which she signed earlier this month. Financial details of the deals have not been disclosed. 

Loeya has been active on Twitch since 2017, and despite initially streaming Counter-Strike content, now focuses almost exclusively on Fortnite. She now has around 1.3M followers on Twitch, 259K on YouTube, 127K on Instagram, 64.9K on Twitter, and 3.5K on TikTok. 

According to Stream Charts dara, in October this year, Loeya was ranked No. 7 in the female Twitch channels category. 

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