THESCORE ESPORTS ENTERS LIVE EVENT BROADCASTING WITH LPL DEMACIA CHAMPIONSHIP

theScore Esports is the exclusive English language broadcast partner for the Legends of Leagues Pro League’s (LPL) Demacia Championship. 

An annual, 24-team Chinese League of Legends competition hosted by TJ Sports (a joint venture between Tencent & Riot Games), the Demacia Championship started yesterday and runs until 27 December. 

The action is being streamed on theScore Esports’ YouTube and Twitch channels, and marks the Toronto-based firm’s entry into live event broadcasting.

Discussing the partnership Vice President of Content and Marketing at theScore, Aubrey Levy, said:

“We’re thrilled that TJ Sports identified theScore as the ideal partner to produce and distribute the Demacia Championship’s English language broadcast to fans worldwide. We’ve found fantastic audience reception in our coverage of the Chinese League of Legends scene, and can’t wait to leverage our video production expertise and wide global reach to deliver an entertaining live event viewing experience for League fans.”

While Head of Branding and Events at TJ Sports, Kate Han, added:

“We are glad to work with industry leaders to distribute our tournament, Demacia Championship, to reach a broader audience in the world. We believe the Demacia Championship will bring an excellent watching experience to the western esports audience during the Christmas period for its game quality and unique playstyle of LPL teams. This will be a great pre-season tournament before the upcoming 2021 season.”

AYO.NEWS says:

It’s pretty cool to see theScore expand its repertoire into live event broadcasting, covering the first pro event of the LPL’s competitive year, and we wouldn’t be surprised if it’s the start of something big for the company. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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