FANDUEL SIGNS CONTENT DEAL WITH POPULAR NBA ANALYST CHARLES BARKLEY

FanDuel Group has announced an exclusive content deal with Sports Emmy Award-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley. 

The partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner, while Barkley will serve as a brand ambassador and spokesperson for the betting operator. 

Barkley will also appear in FanDuel advertising and Turner Sports promotions featuring FanDuel’s free-to-play contests, provide unique content for social media channels, and make guest appearances on FanDuel Group affiliated podcasts and television programs. 

Commenting on the partnership, Barkley said:

“The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador. FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”

While Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, Will Funk, added:

“Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality and predictions to our NBA on TNT telecasts. We look forward to featuring him in engaging FanDuel brand integrations on Turner Sports’ and Bleacher Report’s NBA programming.”

In July, FanDuel Group became exclusive sports betting provider for Turner Sports’ NBA programming and Bleacher Report NBA content, and Charles Barkley took the time to educate his co-hosts on the inside of the NBA, along with millions of viewers, on the finer details of sports betting. The segments proved popular on social media, and will continue to be a major element of the partnership. 

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