Jordan-based organisation FATE Esports has entered an agreement with Germany-based Shikenso Analytics. 

The partnership will enable FATE to better measure the performance of its sponsorship assets, including their performance on social media and streaming channels, allowing the organisation to make informed strategic decisions regarding existing and potential sponsors. 

Discussing the news CEO of Shikenso GmbH, Arwin Fallah, said:

“As one of our missions is to further professionalize the esports and gaming industry, we are excited to see that the need of our solution is not only applied top down but even more so necessary for striving and growing organisations.

“With FATE as our very first partner from the MENA region, we are happy to be applying our solution for their specific needs and helping them manage and analyse their sponsorship assets.”

While Founder Partner of FATE Esports, Mohammed Majali, added:

“Shikenso’s AI technology enables us to gain deep insights into our online live audience and maximise visibility for our sponsors.

“Today with Shikenso, we are able to delve deep into metrics and maximize visibility during live-broadcast matches. We’re looking forward to this partnership.”

Founded in 2017, FATE Esports is now active in team management, player scouting, event organisation, talent management, and live broadcasting, and currently competes in titles including Counter-Strike: Global Offensive, PUBG Mobile, and Tekken 7. The organisation has commercial partnerships with HyperX and Orange. 

As previously reported, in November the organisation became the first in the region to announce the launch of a Blocksport-based fan engagement app. 

AYO.NEWS says:

The Middle East is still underserved in terms of esports, but organisations like FATE are doing their best to change that, and we predict 2021 is going to be a big year for the region. 

Staying in the region, last week UK-based Fnatic announced a partnership with Kuwait’s largest electronics retailer, X-cite, covering the distribution of Fnatic Gear products. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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KIA Motors has secured the naming rights to League of Legends Championship Korea (LCK) team, and 2020 League of Legends World Championship winners, DAMWON Gaming. 

The deal will, which was first reported by AShley Kang on 21 December, see DAMWON rebrand to “DWG KIA”, and introduce an updated logo. No details have been revealed regarding finances or the duration of the agreement. 

DWG KIA will be competing in the LCK, Riot Games’ official Korean League of Legends franchised league, alongside Afreeca Freecs,  DRX, Gen.G Esports, Hanwha Life Esports, Fredit BRION, KT Rolster, Liiv SANDBOX, T1, and NS RedForce.

KIA Motors is no stranger to esports, or League of Legends, having previously sponsored the European Championship (LEC) in 2019 and 2020. In March 2020, the car company also revealed a partnership with South American esports organisation Thunder Predator, while a month later it signed a 1-year deal with North American esports organisation Rogue. 

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Denmark-based esports organisation Astralis Group has extended its partnership with Logitech G for another three years. 

The extended deal covers all Astralis teams, co-branding rights for Logitech G products, cross brand promotion, collaboration regarding new products, and the supply of peripherals for players, talent, and facilities. 

Discussing the extension co-founder and CCO of Astralis Group, Jakob Lund Kristensen, said:

“On all levels this is a significant agreement for Astralis Group. It is one of our most important partners to date and the relationship we’ve built with Logitech G over the last 2 years has allowed us to cement our position as a global powerhouse in esports.

“Both are global leaders in our fields, which makes this partnership even stronger. It is a multi-level partnership including development and co-branding rights for a range of products, equipment and gear for teams and facilities, brand exposure and activation, which will be rolled out over the coming months and years.”

While Global Portfolio Manager, Pro Series & Esport, Logitech G, Henning Christiansson, said:

“We are privileged to be able to work with one of the best organizations and pro gamers in the world. By displaying the right combination of talent and tenacity, Astralis has proven to be one of the greatest esports organizations to partner.

“By expanding our relationship with the Astralis Group, we can continue the work that was started two years ago. Together we can focus on pushing the boundaries of performance, allowing us to continue developing the best gaming gear on the planet.”

Astralis originally teamed up with Logitech G in 2019. 

Until September 2020, Astralis Group operated three distinct brands; Astralis, competing in Counter-Strike: Global Offensive; Future FC, competing in FIFA; and Origen, competing in League of Legends. Now all are housed under the Astralis brand. 

AYO.NEWS says:

This isn’t exactly surprising news, but it’s always great to see a partnership extended, especially when the extension is for an even longer period than the original deal. 

Setup complete. The Logitech G Pro Headset has joined the #AstralisFamily.#PlayToWin | @LogitechGesport pic.twitter.com/a1iOXOGTB7

— Astralis Counter-Strike (@AstralisCS) December 18, 2020

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020.

Berlin-based G2 Esports has teamed up with Taiwan-based power supply manufacturer Seasonic. 

Launching next year, the collaboration, which represents one of Seasonic’s biggest esports partnerships yet, will see G2 Esports’ teams using the brand’s products on their PC’s. 

Commenting on the partnership CEO of G2 Esports, Carlos Rodriguez, said:

“Everyone at G2 puts their heart into their work. Players. Creators. Content. Finance. Every single person. Having an incredible partner like Seasonic to power our hearts and our players, creators and staff is exciting. It’s a fantastic end to the year for us. They are leaders and we can’t wait to show that as we work together in 2021. Welcome!”

While Seasonic posted a statement saying:

“We are honoured that G2 has chosen us to power the systems of their teams and world-class players. For decades, Seasonic has supported gamers by producing top-tier PC power supplies and now joining forces with G2 will propel us both to achieve new heights.”

Though Seasonic is relatively new to the esports scene, the company has been in existence for over four decades, and entered the PC gaming relatively early. 

Notably, in 2005, it became the first manufacturer to achieve an 80 Plus Certification – with its products cutting energy consumption by 15% to 25% without requiring major computer design changes. 

AYO.NEWS says:

For pro esports teams who constantly push their hardware to the limit, having top quality performance equipment is a must, and anything that reduces energy consumption is good for hardware life, the environment, and organisations’ bank balances, so this is another win-win. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020.

theScore Esports is the exclusive English language broadcast partner for the Legends of Leagues Pro League’s (LPL) Demacia Championship. 

An annual, 24-team Chinese League of Legends competition hosted by TJ Sports (a joint venture between Tencent & Riot Games), the Demacia Championship started yesterday and runs until 27 December. 

The action is being streamed on theScore Esports’ YouTube and Twitch channels, and marks the Toronto-based firm’s entry into live event broadcasting.

Discussing the partnership Vice President of Content and Marketing at theScore, Aubrey Levy, said:

“We’re thrilled that TJ Sports identified theScore as the ideal partner to produce and distribute the Demacia Championship’s English language broadcast to fans worldwide. We’ve found fantastic audience reception in our coverage of the Chinese League of Legends scene, and can’t wait to leverage our video production expertise and wide global reach to deliver an entertaining live event viewing experience for League fans.”

While Head of Branding and Events at TJ Sports, Kate Han, added:

“We are glad to work with industry leaders to distribute our tournament, Demacia Championship, to reach a broader audience in the world. We believe the Demacia Championship will bring an excellent watching experience to the western esports audience during the Christmas period for its game quality and unique playstyle of LPL teams. This will be a great pre-season tournament before the upcoming 2021 season.”

AYO.NEWS says:

It’s pretty cool to see theScore expand its repertoire into live event broadcasting, covering the first pro event of the LPL’s competitive year, and we wouldn’t be surprised if it’s the start of something big for the company. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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Fortnite player and variety streamer Loeya is the latest talent to sign an exclusive streaming deal with Twitch. 

The 2-year deal with the 22-year-old Swede was negotiated by esports and gaming agency Ader, and follows hot on the heels of her deal, also facilitated by Ader, with US-based audio brand Shure, which she signed earlier this month. Financial details of the deals have not been disclosed. 

Loeya has been active on Twitch since 2017, and despite initially streaming Counter-Strike content, now focuses almost exclusively on Fortnite. She now has around 1.3M followers on Twitch, 259K on YouTube, 127K on Instagram, 64.9K on Twitter, and 3.5K on TikTok. 

According to Stream Charts dara, in October this year, Loeya was ranked No. 7 in the female Twitch channels category. 

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