ENVY GAMING LAUNCHES CONTENT CREATOR NETWORK, SIGNS CHESS STREAMING BOTEZ SISTERS

Texas-based esports organisation Envy Gaming is launching a new content creator network and ambassador program. 

To get things started, Envy has signed chess Twitch streamer sisters 24-year-old Alexandra and 18-year-old Andrea Botez, from the BotezLive channel, which has some 473K followers. 

In addition to streaming, Alexandra is a respected player in her own right, and holds the title of Woman FIDE Master. The duo have also provided commentary for the popular Pogchamps influencer chess competition. 

Commenting on the news chief content officer at Envy Gaming, Andrew Peterman, said:

“The Botez sisters are the most entertaining creators in chess right now, and they’ve played a major role in popularizing the game on Twitch.

“Signing Alexandra and Andrea to launch our new Envy creator network is about much more than chess, however. It’s about giving people access to the personalities that represent the future of entertainment.”

While Alexandra Botez added:

“We want to show people who don’t play chess that it is an exciting game with a vibrant scene, and we loved that Envy approached us about building bridges between a competitive environment like chess and the world of esports, music, pop culture, you name it. That future is what we love about being part of Envy.”

Queens of the board ♛ pic.twitter.com/D3MCLGN2Zi

— Envy (@Envy) December 22, 2020

Evolved Talent Agency and Brillstein Entertainment Partners consulted on the partnership between Envy Gaming and the Botez sisters.

Chess has surged in popularity through 2020, with events like Pogchamps and the release of the Netflix series The Queen’s Gambit helping raise the sports’ profile considerably. Illustrating the scale of the growth, leading online chess platform Chess.com adding an incredible 2.8M new users in November 2020 alone. 

Staying with Envy Gaming, earlier this month the organisation announced a partnership with fantasy prop betting platform ThriveFantasy. 

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