BtoBet has strengthened its Latin America presence through a partnership with William Hill in Colombia. 

The company, which was acquired by Aspire Global in September 2020, will be providing its sportsbook and platform to William Hill in the regulated Colombian market – which the British bookie is entering after acquiring a majority stake in local operator Alfabet S.A.S. 

Commenting on the news Aspire Global CEO, Tsachi Maimon, said:

“This agreement demonstrates the strength of our offering and services, and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier-one operators, and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for online gaming.”

While William Hill CEO, Ulrik Bengtsson, added:

“We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

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UK-based betting firm William Hill has acquired a majority stake in Colombian operator Alfabet S.A.S. 

Alphabet is licensed by Colombian authorities to offer sports betting and online casino in the region. The acquisition is part of William Hill’s strategy of delivering growth “through international expansion and diversity”, and Colombia represents its ninth regulated market entry.

Commenting on the news William Hill CEO, Ulrik Bengtsson, said:

“We are delighted to announce our acquisition of a majority share in Alfabet S.A.S, and with it, our first entry into a regulated Latin American state. The Colombian regulated market is a role model for the Latin American gambling sector, and we are excited by this opportunity to deliver a very competitive product and safe player experience under the William Hill brand in the country.”

Entain, formerly known as GVC Holdings, also entered the Colombian market this month. 

Staying with William Hill, last week the company launched its Mr Green online casino brand in Latvia. 

All original content featured on this site is © Pentagon Digital Limited, 2020.

Asia-facing betting supplier CMD368 has announced a partnership with former FIFA World Cup and UEFA European Championship winner Robert Pires.

The legendary French midfielder will be collaborating with the online casino and sportsbook to promote the brand across Asia ahead of next year’s UEFA Euro 2021 competition, through various digital marketing campaigns. 47-year-old Pires will also be staging a promotional trip to Asia to personally connect with fans. 

Pires was capped 79 times for France, and was part of Arsenal’s ‘Invincibles’ squad that went through the entire 2003/04 English Premier League season unbeaten, and won two league titles for the team.

Commenting on the partnership, Pires said:

“I am proud to represent CMD368 as the brand ambassador and I look forward to working with the brand closely to produce entertaining content and rewarding experience for the users.”

While a CMD368 spokesperson added:

“The CMD368 brand represents innovation, integrity and excellence. These very same qualities are epitomised by Robert Pires, whose qualities, depth of skills as well as versatility as a professional footballer have made him a much loved and respected figure today.”

All original content featured on this site is © Pentagon Digital Limited, 2020.

The National Basketball Association (NBA) and La Française des Jeux (FDJ) have announced a new multi-year expansion of their partnership in France. 

Under the new agreement, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings, and French fans will enjoy exclusive benefits and authentic experiences through FDJ’s platforms. 

The expanded partnership builds on the support for the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS. ParionsSport will also support future NBA games held in France. 

Commenting on the news Senior Director, International Fantasy & Gaming, NBA, Kuljeet Sindhar, said:

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape.

“With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

While Head of Sports betting for FDJ, Richard Courtois, added:

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league. The NBA is synonymous with basketball and represents the pinnacle of the sport. 

“Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences. This partnership will be key to the growth of the ParionsSport brand over the next few years.”

The partnership will see continued collaboration on the  localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”, and beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tops on social media channels.

FDJ operates France’s national lottery and is one of the world’s largest sports betting companies. Last year, sports betting represented 21% of FDJ’s total stakes, and the company has reported an increase of more than 40% in bets on the NBA since 2019.

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FanDuel Group has announced an exclusive content deal with Sports Emmy Award-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley. 

The partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner, while Barkley will serve as a brand ambassador and spokesperson for the betting operator. 

Barkley will also appear in FanDuel advertising and Turner Sports promotions featuring FanDuel’s free-to-play contests, provide unique content for social media channels, and make guest appearances on FanDuel Group affiliated podcasts and television programs. 

Commenting on the partnership, Barkley said:

“The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador. FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”

While Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, Will Funk, added:

“Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality and predictions to our NBA on TNT telecasts. We look forward to featuring him in engaging FanDuel brand integrations on Turner Sports’ and Bleacher Report’s NBA programming.”

In July, FanDuel Group became exclusive sports betting provider for Turner Sports’ NBA programming and Bleacher Report NBA content, and Charles Barkley took the time to educate his co-hosts on the inside of the NBA, along with millions of viewers, on the finer details of sports betting. The segments proved popular on social media, and will continue to be a major element of the partnership. 

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SBC has announced the launch of SBC Digital, a series of online conferences and product showcases dedicated to several of the betting and gaming industry’s most attractive regional markets. 

The series is the crucial third pillar of SBC’s services, sitting alongside the physical conferences and trade shows organised by SBC Events and the online news and print offerings of SBC Media. Together they provide a powerful platform to share industry knowledge and connect operators, suppliers and affiliates from key markets around the world.

SBC Digital’s 2021 events programme builds on the company’s successful 2020 online events series, which proved to be a hugely-effective way to keep the industry’s communication channels open throughout this most disrupted of years. In total, more than 30,000 delegates from operators, affiliates, regulators, suppliers, and the media used SBC’s 2020 digital events to learn, connect, and talk business.  

The new online events all feature high-level conference programmes with senior executives sharing invaluable insights into the nature of the opportunities available and how to take advantage of them, along with ideas for how to tackle that region’s greatest regulatory and technological challenges. 

Each event will feature an interactive product display area that offers selected companies a highly-effective way to showcase their latest innovations tailored to local markets, as well as a series of networking roundtables, a format that is proven to bring together people with shared business interests. 

In addition to the conferences and exhibitions, SBC Digital will stage the quarterly CasinoBeats Slots Festival. This product showcase enables games developers to display their latest titles in a playable format, allowing an audience of hundreds of online casino operators and leading affiliates from around the world to try them. 

The SBC Digital 2021 events series:

• SBC Digital India – 27 – 28 January 
• CasinoBeats Slots Festival – 4 February
• SBC Digital Italy – 17 February
• SBC Digital Latinoamérica – 2 – 3 March
• SBC Digital Africa – 30 – 31 March
• CasinoBeats Slots Festival – 21 April
• SBC Digital Payments – 29 April
• CasinoBeats Slots Festival – 20 July
• SBC Digital CIS – 14 October
• CasinoBeats Slots Festival – 18 November
• SBC Digital North America – 1 – 2 December 

Rasmus Sojmark, SBC’s CEO and Founder, said:

“The SBC Digital events series represents a great way for operators, affiliates and suppliers to share information about the best opportunities in specific regional markets, without having to commit to the time and expense of travel. 

“Each of the events will be a forum for senior executives with on-the-ground experience of local markets to exchange valuable insights and ideas with representatives of international operators. They will also provide a route for suppliers to build their presence in the region, and a simple way for stakeholders from across the betting and gaming industry to make new connections and talk business.”

For full details of sponsorship and exhibition opportunities at SBC Digital’s 2021 events, please contact sales@sbcgaming.com.