IN-GAME AD PLATFORM ADVERTY STRENGTHENS TEAM WITH NEW CHIEF FINANCIAL OFFICER

In-game advertising platform, Adverty, has appointed Anders Rössel as Chief Financial Officer.

Adverty delivers seamless advertising, connecting brands and audiences through revolutionary technology, built specifically for gaming. Rössel will be responsible for the company’s financials, while providing strategic counsel to the CEO and members of the Board. 

Prior to joining Adverty, Rössel was CFO at Howden Insurance Brokers, in Sweden, where he drove a Finance Transformation Project, and was also responsible for IT and HR. 

He has also been Head of Business Control at Cherry – a holding company for iGaming investments, which was subsequently acquired by a British private equity fund. He started his career as a management trainee at MTG, after which he held executive positions at various multinational companies. 

Regarding his new appointment Rössel said:

“I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge – despite a challenging trading environment as we start the new year. 

“Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline, both in the short and the long term.”

While CEO and founder of Adverty, Niklas Bakos, added:

“We are delighted to welcome Anders to the team. He is a well-respected leader with business experience which is both deep and incredibly diverse, thanks to a wide range of finance and development roles across many industries and geographies. His skills set stands us in great stead as we look forward to future success.”

Earlier this month, Adverty released its Unity SDK (Software Development Kit) on the Unity Asset Store, making it more accessible to developers, while at the end of 2020 the company grew its in-game ad reach through a partnership with global mobile-first adtech company InMobi. 

AYO.NEWS says:

As the effectiveness of traditional advertising platforms continues to diminish, in-game advertising offers incredible potential for brands looking to connect with global audiences in a low-friction manner. 

In September 2020, AYO.NEWS’ very own Simona Pinterova , caught up with Adverty CEO and Co-founder Niklas Bakos, to find out more about the company and its plans. Don’t miss the video below. 

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