COUNTER LOGIC GAMING & PLAYFULL ENTER REWARDING PARTNERSHIP

North American esports organisation Counter Logic Gaming (CLG) has teamed up with gaming rewards platform Playfull. 

The marketing partnership will see Playfull offer CLG merchandise and memorabilia as rewards to its community members, and both parties may collaborate on marketing and promotions. 

Playfull offers League of Legends players rewards, including premium merchandise, snacks, games, and more, for their in-game achievements, along with a range of competitive and social play features, like Challenges, Leaderboards, and Badges. 

The platform also has its own digital currency, Playpoints™, designed for redemption within the exclusive economy of premium awards in the Playfull Shop. 

Discussing the agreement Chief Operating Officer at CLG, Dan Fleeter, said:

“CLG is always looking for unique opportunities to engage our fanbase and we believe this partnership allows us to connect with CLG fans and the esports community.”

“Playfull has built an environment where people can learn, enjoy and celebrate their love of gaming and esports and we are thrilled to be working with them.”

While CEO and Co-founder of Playfull, Patrick Lu, added:

“Through strategic partnerships with organisations like CLG, we continue to gain traction as the premier rewards platform for gamers. 

“Reaching CLG’s phenomenal community helps us bring the intrinsically fun and fulfilling experience of earning and receiving rewards through the Playfull platform to an even broader player base.”

In 2020, Los Angeles-based Playfull entered a partnership with another North American esports organisation, Cloud9. 

CLG was founded in 2010 as a League of Legends team, and today fields teams in titles including League of Legends, Fortnite, Counter Strike: Global Offensive, Apex Legends, and Super Smash Bros.

AYO.NEWS says:

With so many competing distractions, engagement is becoming paramount across the entire digital entertainment industry, and we wouldn’t be surprised to see Playfull onboard more esports organisations over the coming months. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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