TOKYO TIME ENTERS ESPORTS WITH MISFITS GAMING GROUP DEAL

Florida-based esports and entertainment company Misfits Gaming Group (MGG) has announced a partnership with British headwear brand Tokyo Time.

The multi-year deal, which represents Tokyo Time’s entry into esports, will see the company create officially-licensed Misfits Gaming headwear, and collaborate on co-branded merchandise. 

Official merch will be available via both the Misfits Gaming and Tokyo Time websites. 

Discussing the news VP, Partnerships at Misfits Gaming Group, Vas Roberts, said:

“We’re excited to partner with an exciting new brand to create new products for our fans and players. Tokyo Time has partnered with exciting traditional sports leagues and we’re proud to be their first partner in esports.”

While CEO of Tokyo Time, Paul Davison, added:

“Tokyo Time is absolutely thrilled to partner up with exciting Esports team Misfits Gaming. We are looking forward to producing some exciting collaborations that will excite fans over the next few years.”

Tokyo Time was founded in 2018, with the aim of creating Japanese-inspired headwear. Since then the company has forged several high-profile sports partnerships, including with the British Basketball League, 24h Le Mans, and Italian motorsport team Prema. 

The headwear company joins other newly announced Misfits Gaming Group partners like ASUS ROG, and MOUNTAIN. 

Misfits Gaming operates teams in three major franchised esports leagues: Riot Games’ League of Legends European Championship (Misfits Gaming), Activision-Blizzard’s Overwatch League (Florida Mayhem), and Activision-Blizzard’s Call of Duty League (Florida Mutineers).

In 2019, MGG also launched a $10M incubator and seed fund MSF/IO, positioned to invest in the next generation of esports and gaming entrepreneurs. 

AYO.NEWS says:

As major esports organisations rapidly evolve into broader lifestyle brands, collaborations like this are becoming increasingly common, and we expect to see that trend accelerate through 2021. For Tokyo Time, we’re sure working with a company with the huge reach of MGG will introduce the brand to a legion of new fans.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

Original content featured on this site is © Pentagon Digital Limited, 2019-2021.