GREENTUBE EMBRACES ESPORTS & BLOCKCHAIN WITH HERO ACQUISITION

Greentube, the NOVOMATIC Interactive division, has acquired Austria-based blockchain-powered esports betting platform HERO. 

HERO’s herosphere.gg platform allows players to create their own contests and compete against each other on the outcome of games, cutting out the bookmaker middleman altogether. 

The company’s proprietary HEROcoin serves as the currency for the platform, and guarantees all transactions are transparent and secure. 

Herosphere.gg already has over 300,000 players, and the HEROnetwork can also also be used to enable any type of pooling, betting, fantasy, or poker systems. 

Discussing the acquisition CFO/CGO at Greentube, Michael Bauer, said:

“At Greentube, we aim to hold a leading position when it comes to adopting new trends and technology, and with HERO’s unique products, we have acquired an innovative and exciting business that will see us move into uncharted territory. 

“The esports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with HERO.”

While CEO at HERO, Paul Polterauer, added:

“Our objective has always been to change the nature of online betting and bring innovation and new technology into the sector by offering something completely different. Our products challenge the old concept that the house always wins and instead let users build a community that better benefits them. 

“Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube, we will be able to reach new heights.”

And, CTO at HERO, Philip Peinsold, said:

“Our HEROnetwork was created to challenge the conditions and lack of transparency and trust that we see with traditional betting systems today. Through our blockchain technology, we have succeeded in our objective to revolutionise the betting market and to bring back the social element with the peer-to-peer approach. 

“Greentube shares our vision to innovate the industry, and we are thrilled to now join forces. Together, we will continue to evolve our products and offer players something different.”

AYO.NEWS says:

The entry into esports and blockchain by one of the iGaming world’s biggest players is sure to cause a bit of a stir, and very much signals that even those entrenched in the traditional online casino sphere are now waking up and smelling the coffee. 

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