XSET NAMES HYPERX AS OFFICIAL PERIPHERAL & MEMORY PARTNER

North American gaming organisation XSET has named HyperX as their official peripheral and memory partner. 

The new partnership will see XSET’s diverse roster of pro gamers and content creators kitted out with HyperX products, including headsets, keyboards, mice, mousepads, microphones, eyewear, power, and memory. 

According to the organisation, the initiative will be supporting the shared missions of XSET and HyperX in creating cultural moments, and will support XSET’s full roster of talent, which includes personalities like Swae Lee, Erin Ashley Simon, Proofy, teen skateboarding phenom Minna Stess and many more.

Commenting on the partnership XSET COO and co-founder, Marco Mereu, said:

“At XSET we are building a gaming organization, culture, and community for the next generation of gamers. We couldn’t ask for a better partner to move gaming forward and to fully realize the power of XSET”.

While Strategic Marketing Manager for HyperX, Stephanie Winkler, added:

“We could not be more excited to bring XSET’s athletes and creators into the HyperX family. Similar to HyperX’s goal of empowering all gamers to achieve their best, XSET’s progressive perspective to a gaming org’s identity galvanizes diversity and inclusion into action.

“We look forward to locking arms with XSET on unique activations and events to offer fans new ways to engage with their favorite games.”

The partnership will see fans treated to activations including exclusive streaming events, custom video and social media content, meet and greets with XSET talent, product giveaways, and more. 

Staying with XSET, last week the organisation announced it was entering the 2021 Coca-Cola eNASCAR iRacing series, with Ryan Luza and Casey Kirwan driving Ford Mustangs. NASCAR driver Anthony Alfredo has also joined XSET’s roster of talent as a content creator.

Turning to HyperX, at the end of January the company confirmed a 2-year sponsorship deal with UK-based organisation Guild Esports. 

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