DIGITAL INTEL FIRM ZOOMPH PARTNERS WITH IMMORTALS GAMING CLUB

US-based digital intelligence firm Zoomph has entered a strategic partnership with esports organisation Immortals Gaming Club (IGC). 

The collaboration will enable IGC to analyse engagements across all social media for every one of its teams, including Brazil-based MIBR, Los Angeles Valiant (Overwatch League), and Immortals. 

Discussing the news Zoomph Co-Founder, Nick Cronin, said: “Immortals Gaming is another fantastic addition to our growing esports network, we are always looking for passionate and fun brands to work with. We hope to provide added value to their partnerships and their fan experience through our platform as they continue to make impressions across all social media platforms.”

Zoomph is also partnered with esports organisations including Atlanta Esports Ventures, Misfits Gaming Group, Pittsburgh Knights, and Team Liquid, along with traditional sports brands like NASCAR, Golden State Warriors, and Los Angeles Football Club. 

AYO.NEWS says:

With more and more major brands looking to spend on esports, the battle for fan engagement is heating up across the board, so it’s never been more critical for organisations to know exactly what’s going on, and be able to prove it to existing and potential clients. Judging by Zoomph’s track record so far, and the clients it has attracted, we’d say IGC made a good call.