BETFRED HARNESSES POWER OF FUTURE ANTHEM’S AI & DATA SCIENCE

British betting operator Betfred has announced a partnership with data science firm Future Anthem. 

By leveraging its anonymised game data, Future Anthem will help Betfred surface and action insights into players’ journeys and behaviours on their games. This will enable the operator to deliver a more personalised experience and optimised gaming channel for players. 

Regarding the collaboration, Managing Director of Betfred Digital, Rakesh Chablani, said: “We continue to invest in our core platforms and technologies, in order to offer the best customer experience to our players.  Taking advantage of Future Anthem’s existing technology, AI models, and experienced staff, under the guidance and leadership of our strong in-house data team, enables us to satisfy more of our objectives in a shorter timeframe.” 

While Leigh Nissim, Future Anthem’s CEO, added: “Working with a customer-orientated organisation such as Betfred brings out the best in our Game Data Science – our behavioural models are a great addition to the Betfred.com customer journey with automated recommendations that improve the player experience for everyone. We’re excited to be working with Betfred’s team on this journey”.

Future Anthem also counts Big Time Gaming, betfair, Entain, and PaddyPower among its clients. 

AYO.NEWS says:

With regulations, especially in markets like the UK, becoming ever stricter, it seems the only viable way forward for operators is to harness the power of big data and AI – even if it is as understandable as magic to most of us.  

We couldn’t have said it any better…

Here’s some motivation to build a better future.#motivation #technology pic.twitter.com/T7WEslSg51

— Future Anthem (@futureanthem) December 31, 2020