FORMER ADIDAS & REEBOK EXECUTIVE JOINS TEAM VITALITY AS MD & CO-CEO

Paris-based esports organisation, Team Vitality, has appointed Guillaume de Monplanet as its Managing Director and Co-CEO. 

Guillaume brings more than two decades of experience in the sports and lifestyle industries, having worked at iconic sportswear brands adidas and Reebok. 

Team Vitality says the arrival of Guillaume de Monplanet is a major turning point in its history, as it looks to achieve its goal of being a world leader in the esports industry. It also says it represents a key moment for the entire sector, as one of the most influential business leaders, responsible for building some of the biggest brands around the world, joins the industry.

Regarding his appointment, Guillaume de Monplanet, Managing Director and Co-CEO, Team Vitality, said: “With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. 

“What the team has achieved in just 8 years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally. ” 

While Nicolas Maurer, Co-Founder & Co-CEO, Team Vitality, added: “Vitality has been an amazing journey for the last 8 years and we couldn’t be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. 

“Guillaume has been a perfect match from the get-go and I’m super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the World. This isn’t our dream, it’s our objective. Also on a more personal note, I’m certain that collaborating with Guillaume will be a fantastic learning experience.” 

Founded in 2013 Team Vitality has grown into one of the most recognisable esports organisations in the world, and over the last six months has seen major growth, including expanding into the huge Indian market. The organisation has commercial partnerships with several major brands, including adidas, Orange, Philips, Aldi, SCUF, and Corsair. 

AYO.NEWS says:

Again we’re seeing esports organisations managing to attract the highest calibre business talent from the lifestyle and sports sectors – illustrating just how rapidly the industry is maturing, and how confident big hitters are in its future. 

Reinforcing that, in January Team Vitality appointed Paris Saint-Germain handball legend, Bruno Martini, as its new Esports General Manager.