COMEON SIGNS DANISH FOOTBALL LEGEND BENDTNER AS BRAND AMBASSADOR

Sports betting and casino operator ComeOn Group has announced Danish football legend, Nicklas Bendtner, as a brand ambassador for its flagship www.comeon.com brand.

ComeOn Group launched comeon.com in Denmark in 2019, after securing a five-year gaming license from the country’s regulator. 

Commenting on the news, Berkay Reyhan, CCO ComeOn Group, said: “We are extremely pleased to have signed a deal with Bendtner. Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”

While Bendtner himself added: “ComeOn! is a challenger brand in a matured market; they wish to do things differently which I really like. My primary role will of course be ComeOn! face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”

Bendtner started his professional career in Arsenal just 16 years old. He has played for clubs including Sunderland, Juventus, Wolfsburg, Rosenborg and F.C. København. He earned 81 caps with the national team and scored 30 goals.