GAMING & ESPORTS BUSINESS CONSULTANCY, RESET, LAUNCHES

Former executives from Minute Media, Spotify and SRI have joined forces to launch Reset, a specialist group that tackles business challenges in gaming and esports. 

A specialist London-based agency group focused on the gaming industry, Reset says it aims to help gaming companies turn their investments into stable businesses, providing organisational design, interim operational support, and accurate data to help activate. 

Over the past year, the team behind Reset has worked with clients including Samsung, Kia, BT and Duracell, esports teams London Spitfire and Ellevens, and tournament operators including BLAST and FACEIT.

Reset was Co-Founded by four executives from the worlds of gaming, sport, media & entertainment: Duncan McMonagle, who has spent two decades working with global brands and rights-holders across sports and gaming, most notably as CRO at Minute Media, where he launched the companies esports platform DBLTAP. He is joined by Ben Brown, veteran of Accenture, Universal Music and Spotify; as well as Chris Jordan and Charlie Stebbings, who together co-founded the leading esports executive search practice at SRI.

Reset has already made key hires starting with Mike Murphy O’Reilly, former Head of Gaming & Esports at Minute Media who joins as Reset’s new Commercial Director. Murphy O’ Reilly brings with him years of experience working on brand partnerships with clients including Kia, H&M, Warner-Bros, Activision-Blizzard and many others.

“At Reset, we are fiercely pragmatic and dedicated to results, not just theory,” said Co-Founder & Director, Charlie Stebbings. “Whether you need strategy for new ventures or commercial growth in an existing business, we can support you with interim leadership, partnerships, capital investment management, creative concept development, marketing intelligence and much more.”

“Our vision is to elevate gaming as a commercial property and develop a sustainable ecosystem. One where fans are prioritised, endemic players have sustainable business models, advertisers reach and engage the right audiences, and investors can deploy capital with confidence,” added Duncan McMonagle. 

For the past 9 Months Reset has been managing all operations for the Overwatch League Team, London Spitfire. 

David Harris, Managing Director of Guinevere Capital said: “Having worked with individual members of Reset in their previous roles across the industry, it’s exciting to see this group come together to service the sector. Over the past year with limitations on travel, they have provided an amazing turn key service for both operational and commercial support on the ground in the UK. 

“They know the industry and key stakeholders meaning they have been able to pick up and run with everything from London Spitfire watch parties & co-streams, to merchandise logistics and go to market sales collateral.  They’ve assisted us launching training academies and liaised with University programs working up and down the chain from grassroots to elite level working directly with publishers.  We have had no hesitation referring Reset on to work with other groups in the industry and look forward to continuing our relationship in 2021.”