LUCKBOX LAUNCHES AFFILIATE PROGRAM WITH PAYSAFE’S INCOME ACCESS

Real Luck Group, operator of esports-first betting platform Luckbox, has launched a new affiliate program with Paysafe Group’s Income Access. 

Luckbox now offers esports fans the opportunity to bet on a wide range of markets across all major esports, with live streams of popular games including CS:GO, Dota 2, League of Legends, FIFA, and NBA2K. The platform also recently added wagering for over 100 traditional sports, including football, basketball, hockey, soccer, and tennis. 

Luckbox says its affiliate program will leverage Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products. It will also be leveraging the Income Access Network, which provides access to qualified advertising partners and content marketing support. 

As previously reported, Luckbox also recently integrated Paysafe’s Skrill and NETELLER payment options, making its product more accessible to more customers. 

In addition to Luckbox’s core product offering, affiliates will also be able to promote various player promotions, including event-specific free bet opportunities, combo bet cash back offers, and other initiatives to attract new players and encourage customer loyalty. 

Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement. 

Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.

“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”

Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”

AYO.NEWS says:

Considering Luckbox’s incredible organic growth thus far, we expect the rollout of a strong affiliate program like this, powered by a well-proven platform, will significantly accelerate growth further. For affiliates, it’s also a great opportunity to capitalise on the insane growth in esports betting we’ve seen over the past year.