PARIMATCH AND RUSSIA’S VIRTUS.PRO RENEW PARTNERSHIP

Parimatch and Russia-based esports organisation Virtus.Pro have renewed their partnership for 2021. 

The deal will see Parimatch continue to support Virtus.Pro’s Dota 2 and CS:GO rosters, and its logo will remain on the team’s uniform, official website, and social networks. 

Virtus.Pro’s Dota 2 and CS:GO rosters have achieved considerable success while partnered with Parimatch thus far, winning international tournaments including The Kuala Lumpur Major, and Flashpoint Season 2. They have also secured top HLTV, ESL, and DPC ratings. 

Parimatch continues to invest heavily in esports, naming it one of its priority business areas. In addition to the company’s range of products, including mobile apps, special promotions, and game mechanics, Parimatch also collaborates with esports organisations, supports tournaments, creates content, and organises its own professional leagues. 

Illustrating the success of this approach, the second season of the Parimatch League Dota 2 tournament has racked up over 6.9 million views on Twitch, and won “Best Sponsored Integration/Activation in Esports” in the 2020 MarSpo Awards. 

Stepan Shulga, Head of esports Parimatch:“Virtus.pro is a unique team for us. We have been together from the very beginning when  the esports concept was a wonder for the betting industry. Since that time, the teams have  entirely renewed: imagine, we signed contracts when there were other rosters. It is both  valuable and exciting that, having survived a complete reincarnation, VP is again on the first  lines of the world rankings in Dota 2 and CS: GO. So go, go, VP! “

Sergey Glamazda, CEO of Virtus.pro: “This year marks three years of our cooperation with Parimatch, and we are glad that all this  time we have been walking hand in hand with such a reliable partner. We have already  implemented many joint projects, and there will be even more in the future. We appreciate  Parimatch supports the club’s development and is confident that together we can achieve  our goals. “

Staying with Virtus.Pro, as reported earlier this week, the organisation has finally launched its Blocksport-based fan engagement app Bearloga.