LDN UTD & MATCHROOM AIM TO UNITE ESPORTS & TRADITIONAL SPORTS

UK-based esports organisation LDN UTD has teamed up with the world’s largest supplier of sports programming, Matchroom. 

Aimed at bringing together esports and traditional sports, the first stage of the content partnership will feature athletes from the  Professional Darts Corporation alongside players from LDN UTD’s FIFA, League of Legends, Valorant, and Fortnite rosters.  

That will be followed by a regular Matchroom Monday series featuring content across various esports titles, themes, esports players, and traditional athletes, including those from Matchroom Boxing.

Oliver Weingarten, CEO of LDN UTD commented: “The trajectory of esports might not be the obvious direction for Matchroom, but as a sports entertainment business, they’ve recognised the growth of esports, its demographic, and potential to continue to bring new fans to their sports.”

Matthew Porter, Director of Matchroom added: “Esports is the fastest-growing consumer industry, and has only become more prominent during the pandemic. It therefore made sense to align with an esports organisation that wants to grow a community by promoting a healthy lifestyle and social issues. We’re looking forward to showcasing our athletes in a different environment and engaging the community.

AYO.NEWS says:

Given the insane growth of esports and the wider gaming sector, it’s not surprising to see a huge programming supplier like Matchroom realise that it needs to get its foot in the door. And, with the enthusiasm we’ve seen among traditional athletes and sports fans for esports elsewhere, we’re sure there will be no problem creating plenty of engaging content.