ADVERTY TAPS ORACLE MOAT TO ENHANCE MEASUREMENT & VERIFICATION

In-game advertising platform, Adverty, has announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. 

Oracle Moat’s verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Tobias Knutsson, CEO of Adverty, commented: “We are delighted to announce this collaboration with Oracle Moat at a time when third-party measurement is more essential than ever for building effective media strategies, growing industry confidence, and fostering trust and understanding when it comes to burgeoning in-game media environments. Oracle Moat is a world leader in measurement and by working together we can help ensure that our solutions give advertisers the confidence they need to invest in this increasingly important channel.”

Mark Kopera, Head of Product for Oracle Moat, added: “As in-game advertising expands across the media mix, so does the need for advertisers to understand key indicators of media quality and detect any fraudulent activity inside games. We’re excited to join efforts with Adverty to give advertisers the tools they need to make more informed, data-driven decisions, and reach valuable audiences across this increasingly important media channel.”

Staying with Adverty, last week the company announced an exclusive partnership with hyper-casual publisher Lucky Kat Studios.