XSET & OZUNA UNVEIL “BUILT 4 PLAY” MERCH COLLECTION

US-based gaming and esports brand XSET has unveiled its latest merch drop in collaboration with one of the world’s biggest recording artists, and newest XSET Managing Partner – Ozuna. 

The XSET Ozuna Presents: Built 4 Play clothing capsule follows just weeks after XSET welcomed Ozuna as its newest member and owner. The collection features mixed media puff prints, including the XSET and Ozuna logos, in electric neon shades. Ozuna’s iconic Ozuna Bear character sits on top of XSET’s brand new Lil’ Lit X character in some of the pieces.

XSET’s latest merch collection was designed by XSET Creative Director and legendary streetwear fashion icon Dennis Calvero of Crooks & Castles, and curated by Wil Eddins, XSET co-founder Chief Merchandise & Licensing Officer.

“I am hyped to bring the world this first taste of all the amazing things I am going to do with XSET,” said Ozuna.

“With this collection, and especially with Ozuna involved, we know we had to step our game up even higher. The details, the quality, production — all are items we know Ozuna, his fans, and our fans would appreciate and love,” said Wil Eddins, XSET Chief Merchandising and Licensing Officer. 

XSET CEO, Greg Selkoe, added, “Wil, Dennis Calvero, and Ozuna crushed this every element was thought through to ensure this was truly reflective of Ozuna and the broader gaming lifestyle culture.”

Built 4 Play collection available exclusively at XSET.com