SPORTIUM ACQUIRES MARCA APUESTAS SPORTSBOOK BRAND

Sportium, the sports betting division of Grupo Cirsa, has acquired the Marca Apuestas sportsbook brand from Unidad Editorial SA. 

Marca Apuestas was launched in 2012 as the sports betting arm of Spain’s most popular daily sports newspaper and online news portal, Marca. Despite failing to meet expectations and being withdrawn, the brand was relaunched in 2016 in partnership with Playtech Plc. 

According to Spanish media, Sportium has now taken ownership of Unidad Editorial Juegos, the company operating the Marca Apuestas brand, and the associated DGOJ online gambling license has been transferred to newly formed Sportium subsidiary, Bet on Red Digital. 

At this point it is unclear if Marca’s La Liga and ACB Basketball fantasy sports games, operated by the Juegos subsidiary, have changed ownership.