EXCEL ESPORTS NAMES SONY AS OFFICIAL SMARTPHONE SUPPLIER

UK-based competitive gaming culture brand EXCEL ESPORTS has named Sony as its Official Smartphone Supplier for Fortnite. 

The agreement will see Sony work closely with Fortnite prodigy and EXCEL player Jayden “Wolfiez” Ashman to showcase the capabilities of its flagship Xperia smartphones via a range of content pieces. 

Wolfiez became the highest earner in UK esports history after finishing second at the Fortnite World Cup and winning over $1M, and was signed by EXCEL last year, marking the organisation’s entry into Fortnite. 

Patrick Collins, Head of Partnerships, EXCEL ESPORTS, said: “At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. Fortnite is a title in which we are looking to create a lasting legacy and it’s great to have partners like Sony who can help us. Jaden competes on controller-based PC, but he has been thrilled by the mobile experience Sony offers and sees it as the ideal way for him to keep playing at the highest level whether he’s at home, or on the go.”

Matt Beavis, UK Head of PR, Social and Partnerships of Sony’s mobile business, added: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our efforts on communicating with specific communities of interest; namely ‘Photographers’ or ‘Gamers’ as in this instance. 

“A partnership with Excel is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a ‘no-brainer’ when it comes to smartphone selection. It’s about ensuring that the community realises that, as well as making pioneering gaming consoles like the PlayStation 5, Sony also puts an incredible amount of effort into ensuring that same gaming expertise and associated innovation translates to its Xperia smartphones. 

“With Battle Royale games such as Fortnite, that expertise goes one step further – we have a 21:9 screen ratio that essentially affords the user a wider field of vision than someone using another device like a PC or console, meaning you can also see enemies sneaking up on you earlier than perhaps they think you can!”

Staying with EXCEL ESPORTS, last month the organisation unveiled Beyond NRG as its Official Energy Drink Partner.